Site Rep vs CustomGPT

Both Site Rep and CustomGPT answer visitors using only your own content and show the source behind each answer, so neither invents facts. They are built for different buyers.

Where they are similar

• Both retrieve from your approved content and cite the source instead of free-form guessing.
• Both train on website pages and documents.
• Both refuse, rather than hallucinate, when your content does not cover a question.

How Site Rep is different

• Flat pricing: Site Rep Starter is $9/month. CustomGPT's entry plan is $29/month and its most-used tier is $99/month (as of June 2026 — see customgpt.ai/pricing).
• A real free start with no card: Site Rep gives you 50 source-backed answers free, with no time limit, and the rep keeps capturing visitor emails after that. CustomGPT's free trial is 7 days.
• Every refused question becomes a lead and an owner repair item, so a missing answer turns into a follow-up and a to-do instead of a dead end.
• A public trust ledger at /trust lists what is confirmed and what is not — no borrowed compliance badges.

Where CustomGPT may fit better

• If you need many separate bots, very large document volumes, or API access to embed retrieval into your own app, CustomGPT is built for that scale.
• Site Rep is focused on one small-business website that needs cited answers, lead capture, and an owner repair queue — not a large multi-bot content platform.

Pricing note

Prices change. The figures above were checked in June 2026. Confirm current numbers on each vendor's pricing page before deciding.

Try Site Rep free

Start free with 50 source-backed answers and no card at /#public-pricing. Your rep trains on your pages and goes live on your site automatically.

Proof links

• Homepage and live demo: /
• Trust status: /trust
• Machine-readable trust status: /api/public/trust-status