Site Rep vs Intercom Fin

Intercom is a full customer-service platform and Fin is its AI agent. Site Rep is a focused website rep. They solve overlapping problems at very different sizes, so this comparison is about fit, not winners.

Where they are similar

• Both can answer customer questions from your own content.
• Both aim to deflect repetitive questions away from a human.

How Site Rep is different

• Flat, predictable pricing: Site Rep Starter is $9/month. Intercom's Fin is billed at $0.99 per resolution on top of per-seat plans (roughly $29–$139 per seat per month as of June 2026 — see intercom.com/pricing and fin.ai/pricing). With per-resolution billing your cost rises as volume rises.
• A free start with no card: 50 source-backed answers, no time limit.
• Cited or it refuses: Site Rep answers only from your approved pages, shows the source, and turns a missing answer into a lead and an owner repair item.
• A public trust ledger at /trust.

Where Intercom may fit better

• If you need a full help desk — human inbox, ticketing, SLAs, omnichannel support, and a large agent team — Intercom does far more than Site Rep, and Fin plugs into that stack.
• Site Rep is not a help-desk replacement. It is a source-backed front desk for a small-business website that needs cited answers and lead capture.

Pricing note

Prices change. The figures above were checked in June 2026. Confirm current numbers on each vendor's pricing page before deciding.

Try Site Rep free

Start free with 50 source-backed answers and no card at /#public-pricing.

Proof links

• Homepage and live demo: /
• Trust status: /trust
• Machine-readable trust status: /api/public/trust-status